Harbor Point Visual Identity

Harbor Point needed a cohesive visual identity that would elevate its presence across both physical and digital touchpoints. This comprehensive branding project included the design of a custom logo, visual identity system, brand style guide, and branded applications such as signage and apparel.

The resulting monogram-style logo was designed to feel modern yet timeless, combining bold letterforms with architectural balance. A complete identity system was developed around the mark, including logo lockups, a refined typographic hierarchy using Proxima Nova and Tisa Pro, and a versatile color palette anchored in a warm, coastal-inspired yellow.

To ensure consistency, a full brand guide was created outlining logo usage, clear space, color application, and layout best practices. The brand was then extended to real-world applications such as wall graphics, building signage, apparel, and merchandise—each reflecting the brand’s clean, approachable character.